Creative Direction, Styling & Photography
I was the head photographer, creative director and stylist of a photoshoot that exposes the dark side of consumerism and how it leads individuals to darker paths…‘Fantasy vs Reality’ is a story of an individual going through the phases of consumerism staged in a mythical romanticized way, to convey losing touch with reality through costume, makeup and staging.
Consumerism is woven into modern society developing into addiction, low self-esteem, obsessiveness and so much more. These images tell a story of how they have become acceptable and applauded. I’ve taken a handful of commonly romanticised activities and placed an ironic spin on them. The images explore themes of Illicit Addictions, jealousy, Vanity, socioeconomic pressures, social media addiction, diet culture, material wealth & Social status etc.
